Tuesday, October 29, 2013

Changing, Changing, Constant Research in Today's Digital World

Last night I met with a class of tremendously bright DePaul University students to discuss methods of research used by public relations and advertising professionals. I had a great time sharing thoughts about how research is adapting to fit the digital world. This group of young people is clearly well prepared for the job of finding innovative ways to discover human insights.

You'll find the presentation I made here.


[click HERE to download a copy of the presentation]


Thursday, October 10, 2013

Know Your World

Last week I had the distinct privilege of presenting to the 6th graders at Audubon Elementary here in Chicago. The topic was "Know Your World" with the purpose of explaining to students why having knowledge of world geography is important to certain careers they could choose. Discussing the importance of a worldview that extends beyond the boundaries of their day-to-day life with so many bright, vivacious students was such a rewarding experience.

You'll find the presentation I made here.


(click HERE to download the presentation)