* In a purely objective, quantitative, data-based sense
Summer is in full swing, meaning we're mid-way through 2011. Therefore I thought it appropriate to look back at one of the biggest events of the year so far: the 2011 SXSWi festival in Austin, Texas.
Anyone who was there knows this year's event was, in a word, enormous. Every year the festival becomes better attended, offers more to do and see, and provides greater discussions on an ever-broadening set of digital and marketing topics.
Yet despite its majesty, something about the 2011 SXSWi festival bothered me. Namely, the fact that data and its use in marketing played such a small role in the event. Take a look at the video above for a more detailed investigation.