Wednesday, August 15, 2012

Learning From Winners: How To Win An Ogilvy Award

Today I had the honor of presenting two of our four Ogilvy Award-winning case studies at an event organized by the ARF. For those who do what we do, the ARF’s David Ogilvy Award for Excellence in Advertising Research is the singular most important achievement one can achieve. As the only award to recognize the critical role insights and data play in the design and inspiration of advertising campaigns, these awards are our Cannes Lions.

If you'd like to download a copy of the presentation for yourself, which features our USPS and Paccar Parts case studies, click the link below the image:

(click here to download a copy of this presentation)