Following a string of suicides stemming from the bullying and harassment of LGBT youth in the USA, journalist/blogger Dan Savage launched the “It Gets Better” project last September. Its purpose is to give messages of hope and assurance to young people who are being tormented because of their sexual orientation that life can indeed “get better” as they transition to adulthood.
Draftfcb’s chapter of IPGLBT (IPG’s gay, lesbian, bisexual and transgendered) has produced a film as part of this initiative. It features people from across our U.S. offices who share their stories and their assurances that life can indeed get better for these young people, while inspiring them to make it better.
Bullying knows no boundaries and unfortunately has many targets: race, religion, gender, sexual orientation, weight, the physically or mentally challenged, etc. While this video was triggered by the too frequent harassment of LGBT youth, it carries an important message to anyone who has been a target of bullying. We all must always be intolerant of such behavior in our work environments, our schools, and our communities.
