Wednesday, February 22, 2012

And The Oscar Goes To... [UPDATE]

So we noticed an interesting thing when looking through the social media buzz generated by this year's Oscars. It's made us re-think the winners we projected in my post yesterday.

When we first looked at the social media data, we made sure to analyze a full year's worth of conversations. The actors and pictures that took the biggest share of total buzz, the most buzz from the 'In Crowd', and the most positive buzz in that original analysis are noted in that post below.

But when we looked only at the buzz generated since the nominations were announced just a few weeks ago, the story changes dramatically. By the three metrics we've chosen to follow, there is MUCH more consensus around who the most likely winners will be.

Here are the results of that new look at the data. As with you, we will be watching this Sunday to see if Oscar buzz from the entire year or from the weeks leading up to the event is a better predictor of success on awards night.