Changing, Changing, Constant Research in Today's Digital World

Last night I met with a class of tremendously bright DePaul University students to discuss methods of research used by public relations and advertising professionals. I had a great time sharing thoughts about how research is adapting to fit the digital world. This group of young people is clearly well prepared for the job of finding innovative ways to discover human insights.

You'll find the presentation I made here.

[click HERE to download a copy of the presentation]