A quick analysis of event titles and descriptions reveals key topics discussed at this week's SXSWi festival in Austin, Texas. A look back at the same analysis last year shows just what has changed.
Again this year, the hot topic of the festival is "SOCIAL MEDIA". But notice how much more relevant "DATA" as become in 2012. As the development of "Big Data" and other topics continues, I would expect the relevance of data at SXSW to grow as well.